Les Parfums Cartier FRAGRANCE LAUNCH IN MARRAKECH

Marrakech hosted 100 Cartier brand representatives for the launch of the fragrance CARAT.

Following various teaser workshops, a more unusual activity took advantage of the luxurious setting for the fragrance reveal: a giant escape room in a hotel suite. But the highlight of the event was definitely the party on the hotel’s rooftop in the Hivernage area. Panoramic views over Marrakech Medina and Koutoubia were served up with a sophisticated Moroccan buffet and delicious cocktails. A DJ took to the decks as soon as dinner ended to whip the guests into a musical frenzy that lasted long into the night…

The 100 brand representatives left feeling motivated to make the fragrance the hottest market trend.

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Les Parfums Cartier FRAGRANCE LAUNCH IN MARRAKECH

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