PARFUMS CHRISTIAN DIOR "SAUVAGE" NIGHT IN MARRAKECH

The commercial was filmed in the U.S., in the national park home to the Mojave Desert. For an adventurous fragrance like Sauvage, we envisioned an evening event in the heart of the Agafay Desert outside Marrakech.

A large luxury camp in an incredible setting — the Agafay Desert outside Marrakech — was created to host an unforgettable evening event then a night in a bivouac (yes, really! But not just any!)

100 VIPs travelled to this unlikely location for a Sauvage night under the stars. The setting, straight out of the Johnny Depp advert with a genuine Mustang for the photocall, cactuses planted for an American desert fragrance and mini hot air balloons as a Dior hallmark, awaited the amazed guests…