GARNIER INFLUENCER TRIP TO AGADIR

GARNIER entrusted Marrakech Events with the organization of a trip to Agadir in Morocco, bringing together some thirty European female influencers. The objective? To promote L’Oréal’s work with the women of a local argan cooperative, and to spread a positive, committed vision of the brand via social networks.

Throughout the stay, the agency encouraged the creation of content through unique experiences in order to build a world that could be shared on the networks.

An “out of Africa” camp set up near the cooperative provided the backdrop for a day of exchanges and interviews between influencers and women from the cooperative. An environment as visual and Instagrammable as it was emotionally charged.

A trip for influencers, inspiring the creation of content for social networks.